Land listings require a more creative approach than home or commercial properties. Implementing the best practices geared explicitly towards land buyers could be the difference between your property selling or sitting on the market.
Start by identifying your audience. For example, contact entrepreneurs and existing business owners to market your property if your property is zoned for commercial businesses. Also, to excel in the field of land marketing and attract the right clientele, consider becoming a specialist commercial broker.
Invest in a Professional Photograph
It’s no secret that good real estate photos are the key to attracting buyers. Many of us have experienced the frustration of scrolling through real estate websites and seeing cookie-cutter photographs that fail to capture the unique features of a home. On the flip side, you’ve also been impressed by real estate listings with beautiful photographs that showcase a home’s potential and make it look like the perfect place to live.
The land is no different. Investing in professional photography for your land will make it more likely to attract buyers and help you sell faster.
Take high-quality pictures of the unique features of your property, such as bodies of water, views, trails, fields, and existing structures. Consider hiring a drone photographer to get an aerial view of your property. Adding these photos to your website listing can further showcase your property’s unique features and highlight its potential.
Hire a Real Estate Agent
A dedicated real estate agent specializing in land marketing can be a huge asset. They can help you determine the type of land best for your needs, coordinate site visits, and even hold open houses. These agents also know their markets well and may already have a buyer in mind when they list your property. If you want to get away with real estate fees, click here to learn more.
Modern buyers are receptive to immersive experiences like video tours, so consider filming a virtual tour of your listings. This helps you showcase your property’s unique features and potential and boost the credibility of your marketing efforts.
Additionally, providing buyers with comprehensive zoning information can be helpful. This can help buyers understand your properties’ potential, making them more likely to buy. Consider putting this information in your listing descriptions and creating blog posts about changing zoning classifications and exemptions in your area. This will show buyers that you have a firm grasp of the local market and can be a trusted advisor.
Create a Marketing Plan
Raw land is often a limited resource. This makes it valuable, and investors know that if they purchase land in an area experiencing growth and development, their investment can skyrocket over time. To maximize their returns, investors should consider several factors.
For instance, they should consider the property’s location – is it in a designated zone, and does it have access to sewers, drinking water, natural gas, electricity, and telephone service? The type of trees on the land – and whether or not there are streams – should also be taken into account, as these add value to the property.
Creating a marketing plan is an excellent way to show off the unique features of your land and its potential to buyers. It can include a marketing calendar that lists your strategy, cadence, and target audience and cold-calling scripts to help you reach out to buyers in the local market.
List on Multiple Platforms
Land buyers are a unique audience that requires a different digital marketing strategy than home sales. You can create a buzz that attracts interested buyers by highlighting your property’s unique features and potential on multiple platforms.
For example, suppose your land is an ideal space for outdoor recreation. In that case, you can showcase that on Instagram with a dynamic map that includes the property’s location, features, and potential use. You can also create a compelling story about the land by including photos and descriptive language that will capture the interests of your target audience.
Then, share that interactive map on social media or in an email campaign with a curated list of landowners. You can even incorporate it into your website’s listing page to boost SEO and help your land stand out online.
Selling land requires a thoughtful and tailored approach, quite distinct from the typical residential or commercial real estate listings. From identifying the right audience to investing in professional photographs and partnering with specialized real estate agents, every step can significantly influence the success of your land sale.